Partnerships for success driven by world-class association management.

Strategic Counsel

If you are not sure where you’re going, how are you going to get there? Rely on association strategic counsel management experts with deep expertise in key association management practices.

Virtual functions as your strategic partner, working with you to shape organizational strategy and drive long-term success. We’ve partnered with leaders from dozens of associations, standard-setting organizations and professional societies on organizational strategy, launch and program development.


Our Association Strategic Counsel Services Include:

  • Partnering with Boards of Directors to formulate long-term and short-term strategies
  • Facilitating and participating in strategic planning
  • Providing management consulting on best practices for governance, operations and legal compliance
  • Providing the focus and oversight needed for the organization to achieve its mission
  • Delivering single-point accountability for implementing organizational strategy, achieving objectives and executing policies
  • Providing program oversight to ensure that work is well executed against objectives
  • Big-picture monitoring and metrics for organizational performance and recommendations on modifications
  • Overseeing and coordinating Virtual team members across finance, program management, marketing, public relations, IT, events and human resources
  • Representing the organization to external stakeholders