Happy Tenth Birthday

My 10th birthday was a good time. The Yankees had just won the 1978 World Series behind the bat of my hero at the time, Reggie Jackson. Presents no doubt centered on slot cars. And I’m sure I got a Carvel cake (because is it really a birthday without one?). But the reality is, I
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The Lesson of Llandudno

I went to the beach last week.  That’s nothing new for me—I surf year-round in New Hampshire, sometimes trudging through snow to get to the beach. This beach was a bit farther away from my usual surf spot.  While I was in Africa for the PCI Security Standards Council’s annual Middle East & Africa Forum,
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Musings from the RSA Conference

The RSA Conference is this week in San Francisco. This event is like the annual prom for the security industry—part conference, part trade show, part “place to be.” In the midst of all the Diet Cokes that I shared with various conference participants, a few musings about the world of security have become clear. First,
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Super Lessons

I know the rest of the country doesn’t want to hear it, but all I’ve watched on TV this week is Super Bowl highlights.  I’ve watched the replay of the game.  I’ve watched the NFL films featuring the mic’d up players.  And I’ve watched endless post-game analysis. And I learned quite a bit. Sure, some
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‘Tis the Season for Giving

We’re fortunate at Virtual to be in a position to support many worthy causes in the Boston area.  Over the past few years, we’ve given tens of thousands of dollars to charitable causes ranging from the Jimmy Fund, to supporting employees who participate in various charity walks and runs, to volunteering our time at Habitat
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Happy Birthday, Standard Time

On this day in 1883, time zones launched in the United States.  Prior to the time every major city had a “noon stick” where the sun being overhead set the time for noon and time was extrapolated from there. Who cared if Boston was a few minutes earlier than New York when the two were days
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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