Disruptive Standards

When most people think of standards, they think of companies in an industry coming together to address common points of pain or to collaborate on technical specifications that would benefit the entire ecosystem. In other words, traditional standards efforts tend to support the “all boats rise” notion that when standards are developed and adopted, everyone
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A Powerful Mission Statement, in Two Words or Less

We’ve all been there: those tedious board meetings spent hammering out modifications to an organization’s mission statement. After all, the not-quite-right mission statement is the reason why membership is down, adoption is low, and so forth. Of course it is!  While I have always believed in the value of a crisp, succinct mission statement, I
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Spinach and Standards: Much in Common

My neighbor is a spinach farmer. Because his work is so much different than mine, I ask him about it whenever I can. What I’ve learned most through our conversations is that in farming, timing is everything. This past week is a great example of that. Ordinarily my neighbor would have seeded for his spring
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Keep your Board members off email (at least during your meetings)

Are your in-person board meetings the ideal environment for your directors to do their email? (Or, worse, play the latest Angry Birds release?) Does your Board struggle to be conversational around critical or strategic topics? While every board is certainly different, below are some methods that have moved the needle within some of the most
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The Three “I”s of Successful Tech Associations

As someone who’s worked around technology associations for a long time, I often get asked: “So what are the secret traits of the groups that are the most successful?” Quite honestly, these secrets traits aren’t really so secret. In fact, I like to call them the three “I”s. All of the better-performing organizations I have
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Maybe It’s Time to Dust off that Old IPR Policy

For a technology consortium that plans to create any type of deliverables — particularly specifications — an intellectual property rights (IPR) policy is absolutely essential. Not having one will almost certainly discourage some or all participants from actively contributing to such efforts. Worse, adoption of your organization’s specifications will almost certainly be limited if implementers
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Will it Fly?

One of my favorite business books is Will it Fly by Thomas McKnight, who among other ventures helped create the popular newspaper USA Today. As a serial entrepreneur and investor, McKnight decided to publish a book to guide new business owners around common missteps and pitfalls when starting a new venture. Someday I’d like to
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Mission Accomplished! (Or maybe not…) – Part II

In my last post, I wrote about some business-related issues associations and consortia should consider before they publish a specification. In this post, I’m going to cover the same topic, but from the perspective of looking at some things to consider on the technical side of an organization: Spec Maintenance: As folks start implementing the
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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