7 Deadly Sins of Professional Association Training Programs

The world is filled with bad training programs. I see them all the time in my inbox. And based on so many flawed examples, I’ve compiled this list—the seven deadly sins of professional association training programs: 1.  They’re created by people who don’t understand education and training. There’s a reason education schools exist—teachers learn something
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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