Old soldiers never die, they just fade away. So goes the adage.

Well, for many Board members, “fading away” means unceremoniously dropping them off the Board. That’s why former Board members are often a trouble spot for organizations—someone goes from being “in the know” to “out in the cold.” The result: a one time key member—and often still influential one—becomes disenfranchised. But it doesn’t have to be
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Meetings 5.0: Five Ways to Improve Your Events

This week I’m speaking on a panel at the New England Society of Association Executives Annual Meeting. I’ll be honest, I’m not entirely sure what the session title is. But I know it has something to do with “innovations in meetings and programs.” And while I’m not entirely sure of the topic, I’ve got some
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Scouting for Talent within Your Association Membership

New York Yankees pitcher, Mariano Rivera, retired at the end of this baseball season. After all the years Rivera he’s spent in the league—he’s retiring at age 43—it’s easy to forget where he came from. But I won’t make you look it up. Rivera is a product of the New York Yankees farm system. (If
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Lessons in Association Management: How to Communicate Your Group’s Vision

I recently read a great article in The New York Times about how challenging it will be for Microsoft to find its new CEO, given the diversity of businesses that the company represents. The article ends with a quote from Harvard Business School professor, David Yoffie: “I think the fundamental question for the next CEO
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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