The Most Important Things to Consider When Creating Your Association’s Annual Budget

The budget: The lifeblood of any organization. Nonprofit and for-profit organizations wrestle continually with maintaining and improving their overall operations. Regardless of tax status, organizations must constantly strive for sustainability while keeping the mission in mind. Budgets should be a major part of every organization’s plan. The budget is the realistic financial blueprint for the
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Diversifying from Dues: Ways to drive non-dues revenue for your association

There are two truisms that affect association finances. First, most associations are financed primarily by dues. And second, when a member organization needs to cut its budget, the first line item they often look at is “Dues, fees and subscriptions.”  So a diverse revenue stream isn’t just a “nice to have” for associations, it’s often
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What You Should Know Before Starting a Standards or Trade Association

Starting a new industry association or consortium is a complex endeavor, especially in the critical first few months. If you are starting ‒ or planning on starting ‒ one of these types of organizations, this webinar replay will provide you with advice on how to get your group successfully off the ground and drive it
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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