Association Finance: How Much Cash Should You Have in Reserve?

I’m not quite old enough to have seen the television commercials for Fletcher’s Castoria children’s laxative when they aired in the ‘60s. They carried the memorable tag line “Better than Prunes.” The commercials asserted that Fletcher’s Castoria was better than prunes because Fletcher’s removed the guesswork: “are three prunes enough, are six too many?” Okay,
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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