The Paperless Association

Decades after some unnamed publicist coined the term “the paperless office,” paperless association operations are at hand. At least that’s the case for many technology industry associations. For tech groups, participation by myriad stakeholders around the globe has made paperless systems for working together a necessity. Not long after the term “paperless office” was first
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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