Virtual: A Day in the Life – Events Planner

Q&A with Brittney Burns, Events Manager at Virtual What do you do at Virtual? At Virtual, I manage events for a technology-focused, non-profit association management company. This might mean planning conferences and member meetings. Virtual’s event planning team plans numerous Board of Directors and association working group meetings every year. We run events in 35
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Meetings 5.0: Five Ways to Improve Your Events

This week I’m speaking on a panel at the New England Society of Association Executives Annual Meeting. I’ll be honest, I’m not entirely sure what the session title is. But I know it has something to do with “innovations in meetings and programs.” And while I’m not entirely sure of the topic, I’ve got some
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Simple Truths About Strategic Planning for Your Professional Association

Too many professional associations function without a strategic plan. And whether they know it or not, they suffer major consequences. Without strategic planning, an organization lurches from priority to priority, depending on who has the loudest voice at the Board table; volunteers are frustrated, and critical goals go unmet. If you ask these groups why
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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