Launching a Technical Consortium: Your Checklist for Success

You’ve just spent months navigating the formalities of incorporating a new consortium and all the associated legalities and growing pains that will allow you to work with industry peers. Now it’s time to begin the real work of identifying annual goals and objectives. Your chances for success will be much higher if you build a
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3 Things to Do Before Your Professional Association Achieves Its Mission

Your professional association has met and surpassed all of its original goals. Now you’re operating on cruise control, right? Not so fast… Sometimes success can bring about unforeseen challenges. An organization that accomplishes its main mission is often faced with the “what now?” syndrome. Is your work actually done? Are their secondary or tertiary goals
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Mission Accomplished! (Or maybe not…) – Part II

In my last post, I wrote about some business-related issues associations and consortia should consider before they publish a specification. In this post, I’m going to cover the same topic, but from the perspective of looking at some things to consider on the technical side of an organization: Spec Maintenance: As folks start implementing the
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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