Winning Lessons from the World of Sports

In Boston sports, these are “the good old days.” With the Sox winning championships, the Bruins contending for the Cup and Tom Brady slinging passes, it’s pretty fun to be a sports fan here. In honor of Boston sports, here’s what our four teams can teach associations: From the Red Sox: “Know your role.” When
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Meetings 5.0: Five Ways to Improve Your Events

This week I’m speaking on a panel at the New England Society of Association Executives Annual Meeting. I’ll be honest, I’m not entirely sure what the session title is. But I know it has something to do with “innovations in meetings and programs.” And while I’m not entirely sure of the topic, I’ve got some
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Scouting for Talent within Your Association Membership

New York Yankees pitcher, Mariano Rivera, retired at the end of this baseball season. After all the years Rivera he’s spent in the league—he’s retiring at age 43—it’s easy to forget where he came from. But I won’t make you look it up. Rivera is a product of the New York Yankees farm system. (If
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Lessons in Association Management: How to Communicate Your Group’s Vision

I recently read a great article in The New York Times about how challenging it will be for Microsoft to find its new CEO, given the diversity of businesses that the company represents. The article ends with a quote from Harvard Business School professor, David Yoffie: “I think the fundamental question for the next CEO
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Why Your Professional Association Needs a Strategic Plan…Right Now

What’s an eight-letter word for association management? Strategy. And even though it should be the driving force behind your professional association’s agenda, strategic plans are often lacking in their most basic elements—including the imperative to stay current. Meg Whitman once described the evolution of eBay’s strategic mission in observing that strategy meetings went from being
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Maybe It’s Time to Dust off that Old IPR Policy

For a technology consortium that plans to create any type of deliverables — particularly specifications — an intellectual property rights (IPR) policy is absolutely essential. Not having one will almost certainly discourage some or all participants from actively contributing to such efforts. Worse, adoption of your organization’s specifications will almost certainly be limited if implementers
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Board Room Health: Ending Slide-Induced Comas

In an earlier blog post, Andy Freed, Virtual’s President, encouraged association boards to avoid “Death by PowerPoint” in order to create more dynamic and productive meetings. Clearly not enough people read his entry. Case in point: Not so long ago I attended a full-day board meeting (which I did not facilitate) that featured 232 slides.
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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