Scouting for Talent within Your Association Membership

New York Yankees pitcher, Mariano Rivera, retired at the end of this baseball season. After all the years Rivera he’s spent in the league—he’s retiring at age 43—it’s easy to forget where he came from. But I won’t make you look it up. Rivera is a product of the New York Yankees farm system. (If
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Lessons in Association Management: How to Communicate Your Group’s Vision

I recently read a great article in The New York Times about how challenging it will be for Microsoft to find its new CEO, given the diversity of businesses that the company represents. The article ends with a quote from Harvard Business School professor, David Yoffie: “I think the fundamental question for the next CEO
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3 Things to Do Before Your Professional Association Achieves Its Mission

Your professional association has met and surpassed all of its original goals. Now you’re operating on cruise control, right? Not so fast… Sometimes success can bring about unforeseen challenges. An organization that accomplishes its main mission is often faced with the “what now?” syndrome. Is your work actually done? Are their secondary or tertiary goals
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The Best Social Media Channels for Professional Associations and Advocacy Groups

With everyone from your accountant to your grandmother posting status updates, it seems like the whole world has mastered social media strategy. But social media is more complicated that it appears—especially for professional associations who are trying to build relationships, not just follower counts. Plus, many organizations feel like they need to play catch-up, when
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Why Your Professional Association Needs a Strategic Plan…Right Now

What’s an eight-letter word for association management? Strategy. And even though it should be the driving force behind your professional association’s agenda, strategic plans are often lacking in their most basic elements—including the imperative to stay current. Meg Whitman once described the evolution of eBay’s strategic mission in observing that strategy meetings went from being
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Management Company or In-House Staff? Pros and Cons….

When I was a kid, I was a decent swimmer, but miserably bad at many other sports. I ended my little league career for Sweeney and Meyer Realty without a single base hit. After (another) hitless game, my Mom told me: “you can’t be good at everything…pick what you want to excel at and concentrate
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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