Maybe It’s Time to Dust off that Old IPR Policy

For a technology consortium that plans to create any type of deliverables — particularly specifications — an intellectual property rights (IPR) policy is absolutely essential. Not having one will almost certainly discourage some or all participants from actively contributing to such efforts. Worse, adoption of your organization’s specifications will almost certainly be limited if implementers
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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