Launching a Technical Consortium: Your Checklist for Success

You’ve just spent months navigating the formalities of incorporating a new consortium and all the associated legalities and growing pains that will allow you to work with industry peers. Now it’s time to begin the real work of identifying annual goals and objectives. Your chances for success will be much higher if you build a
Read More

Your Choice: Change or Irrelevance

One of my favorite quotes was when Eric Shinseki, then the Army Chief of Staff, now Secretary of Veteran’s Affairs, said “If you don’t like change, you’re going to like irrelevance even less.” I love that. But boy, is it tough for a lot of associations to heed this advice. Many organizations are well on
Read More

The Best Social Media Channels for Professional Associations and Advocacy Groups

With everyone from your accountant to your grandmother posting status updates, it seems like the whole world has mastered social media strategy. But social media is more complicated that it appears—especially for professional associations who are trying to build relationships, not just follower counts. Plus, many organizations feel like they need to play catch-up, when
Read More

Conference Services: How They Can Improve Your Association Events

Today’s remote conferencing tools and virtual events are great for going green and reducing travel spend—particularly if your working groups, association executives, or Board members are geographically dispersed. But there’s no real substitute for in-person gatherings. When you need to unite key people in your association—for training, strategizing, or promoting new initiatives—professional conference services can
Read More

The Right Founding Members

The founding members of an association will define it for many years to come. Prospective members and opinion leaders often look at an organization’s founding members as a way to establish how likely that organization is to succeed. That’s why it’s so important to think about your mix of members at launch. Consider: Industry leaders.
Read More

Top Six Things to Look for in an Association Management Company

At Virtual, half of our business is organizations we helped launch. And the other half comes to us from another AMC. This gives me a bit of a jaded view of other AMCs—after all, no one would be looking to switch if they’re current AMC was doing a great job. But it has given me
Read More

Help Your Board Avoid the Post-launch Blues

Recently the chairman of a newly launched association approached me, frustrated that his board was becoming ineffective. Where the same board had been highly focused moving toward launch, post-launch it suddenly seemed to lack engagement and focus. There are a few reasons why this happened. First, it’s natural for any group to experience a let-down
Read More

CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


Read more case studies