The Most Important Things to Consider When Creating Your Association’s Annual Budget

The budget: The lifeblood of any organization. Nonprofit and for-profit organizations wrestle continually with maintaining and improving their overall operations. Regardless of tax status, organizations must constantly strive for sustainability while keeping the mission in mind. Budgets should be a major part of every organization’s plan. The budget is the realistic financial blueprint for the
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Why Employee Engagement Should Be Part of Your HR Strategy

We’ve all had them. The employee who had everything going for them on paper during the interview process, then turns out to be a nightmare.  Associations often feel particularly challenged in this respect—feeling that constraints on salary or “perks” compared with non-profits relegate them to be less selective on hiring.  But hiring for fit isn’t
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The Three “I”s of Successful Tech Associations

As someone who’s worked around technology associations for a long time, I often get asked: “So what are the secret traits of the groups that are the most successful?” Quite honestly, these secrets traits aren’t really so secret. In fact, I like to call them the three “I”s. All of the better-performing organizations I have
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Old soldiers never die, they just fade away. So goes the adage.

Well, for many Board members, “fading away” means unceremoniously dropping them off the Board. That’s why former Board members are often a trouble spot for organizations—someone goes from being “in the know” to “out in the cold.” The result: a one time key member—and often still influential one—becomes disenfranchised. But it doesn’t have to be
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Simple Truths About Strategic Planning for Your Professional Association

Too many professional associations function without a strategic plan. And whether they know it or not, they suffer major consequences. Without strategic planning, an organization lurches from priority to priority, depending on who has the loudest voice at the Board table; volunteers are frustrated, and critical goals go unmet. If you ask these groups why
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Top Six Things to Look for in an Association Management Company

At Virtual, half of our business is organizations we helped launch. And the other half comes to us from another AMC. This gives me a bit of a jaded view of other AMCs—after all, no one would be looking to switch if they’re current AMC was doing a great job. But it has given me
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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