Making a Day of It

Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts. It was pretty neat—Patriot tight end (and part time Superhero) Rob Gronkowski had come to EMC as part of a company celebration. She was pumped to see Gronk live and in person. Watch the clip! Turns out,
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A Little Something About 20-somethings

For over a decade, I have been attending standards and technology-focused events sponsored by client associations as well as forums hosted by venerable U.S. and global standards-focused organizations. These meetings are by and large fairly homogenous gatherings of standards professionals with deep experience in standards and who are skilled at representing their companies’ interests in
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What happens when the magic is gone? And how to get it back!

New organizations have an energy, an excitement, related to a new technology that has the promise to open up new global markets and significantly change or enhance the way companies or individuals use technology-based products or services. During the start-up phase, the founders likely have a clear vision as to the technology’s value, what benefits
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Winning Lessons from the World of Sports

In Boston sports, these are “the good old days.” With the Sox winning championships, the Bruins contending for the Cup and Tom Brady slinging passes, it’s pretty fun to be a sports fan here. In honor of Boston sports, here’s what our four teams can teach associations: From the Red Sox: “Know your role.” When
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The Three “I”s of Successful Tech Associations

As someone who’s worked around technology associations for a long time, I often get asked: “So what are the secret traits of the groups that are the most successful?” Quite honestly, these secrets traits aren’t really so secret. In fact, I like to call them the three “I”s. All of the better-performing organizations I have
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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