A Powerful Mission Statement, in Two Words or Less

We’ve all been there: those tedious board meetings spent hammering out modifications to an organization’s mission statement. After all, the not-quite-right mission statement is the reason why membership is down, adoption is low, and so forth. Of course it is!  While I have always believed in the value of a crisp, succinct mission statement, I
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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