Tipping Point

It’s been over 15 years since Malcom Gladwell wrote “The Tipping Point.” Gladwell defined the tipping point as “the moment of critical mass, the threshold, the boiling point.” As much as it’s defined as a “point,” it’s often tough to define a precise moment of time when something tips. Except this week. You see, a
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November 1963 Through the Lens of the Internet Age

Walk past a newsstand and you can’t escape it. The 50th Anniversary of JFK’s assassination is on the cover of every magazine from Time to People. It’s a tragedy that I still can’t get my head around. And with everyone from Tom Brokaw to Kennedy’s former aides offering perspective this week, there’s little I can
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The Best Social Media Channels for Professional Associations and Advocacy Groups

With everyone from your accountant to your grandmother posting status updates, it seems like the whole world has mastered social media strategy. But social media is more complicated that it appears—especially for professional associations who are trying to build relationships, not just follower counts. Plus, many organizations feel like they need to play catch-up, when
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Going Mobile

Since I’m not willing to camp out in front of the Apple Store, it’s going to be a few weeks until my iPhone 5 arrives. When it does, it will bring the count of cell phones that I’ve owned up to a dozen. I’ve come a long way from the Motorola bag phone. Now, no
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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