Help Your Board Avoid the Post-launch Blues

Recently the chairman of a newly launched association approached me, frustrated that his board was becoming ineffective. Where the same board had been highly focused moving toward launch, post-launch it suddenly seemed to lack engagement and focus. There are a few reasons why this happened. First, it’s natural for any group to experience a let-down
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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