Happy Birthday, Standard Time

On this day in 1883, time zones launched in the United States.  Prior to the time every major city had a “noon stick” where the sun being overhead set the time for noon and time was extrapolated from there. Who cared if Boston was a few minutes earlier than New York when the two were days
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Getting a Charge Out of Standards

I love new tech toys. Sometimes they’re just good for their own sake, and sometimes they teach a larger lesson. My latest toy is a Zolt charger. These are pretty cool—a shout out to www.gozolt.com. It’s the world’s smallest and lightest laptop charger. And it works great. But there’s a catch.You have to have the
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Disruptive Standards

When most people think of standards, they think of companies in an industry coming together to address common points of pain or to collaborate on technical specifications that would benefit the entire ecosystem. In other words, traditional standards efforts tend to support the “all boats rise” notion that when standards are developed and adopted, everyone
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The Joint Development Foundation: Offering “a Standards Organization in a Box”

Here is an innovative approach to launching an organization quickly– the Joint Development Foundation (JDF). It’s an organization that enables smaller standards and source code development collaborations to form swiftly and efficiently through a turnkey legal and operational infrastructure.  The JDF, a Virtual client, was unveiled to the public in May 2015, and its first
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Spinach and Standards: Much in Common

My neighbor is a spinach farmer. Because his work is so much different than mine, I ask him about it whenever I can. What I’ve learned most through our conversations is that in farming, timing is everything. This past week is a great example of that. Ordinarily my neighbor would have seeded for his spring
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The Long Road to Standards Adoption

With its much-anticipated announcement this week, Apple became the latest and the last of the leading smartphone vendors to adopt Near Field Communication or NFC technology. The company announced NFC will be in its forthcoming iPhone 6 models and will become the enabling technology for a new mobile payment ecosystem called Apple Pay. Apple Pay
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Winning Lessons from the World of Sports

In Boston sports, these are “the good old days.” With the Sox winning championships, the Bruins contending for the Cup and Tom Brady slinging passes, it’s pretty fun to be a sports fan here. In honor of Boston sports, here’s what our four teams can teach associations: From the Red Sox: “Know your role.” When
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The Three “I”s of Successful Tech Associations

As someone who’s worked around technology associations for a long time, I often get asked: “So what are the secret traits of the groups that are the most successful?” Quite honestly, these secrets traits aren’t really so secret. In fact, I like to call them the three “I”s. All of the better-performing organizations I have
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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