Happy Birthday to Us

It has been nearly 230 years since Thomas Jefferson penned the original draft of The Declaration of Independence, aggregating the original 13 American colonies into a new nation separate from Great Britain. As we mark America’s birthday, there are a few other birthdays that the team at Virtual, Inc. will celebrate this year. First, the
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3 Things to Do Before Your Professional Association Achieves Its Mission

Your professional association has met and surpassed all of its original goals. Now you’re operating on cruise control, right? Not so fast… Sometimes success can bring about unforeseen challenges. An organization that accomplishes its main mission is often faced with the “what now?” syndrome. Is your work actually done? Are their secondary or tertiary goals
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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