Spring Cleaning

After more than nine feet of snow in Boston, I saw something I haven’t seen a while this week. My lawn. And it wasn’t a pretty sight. All that snow brought gravel, matted leaves, trash and who knows what else on to my property.  So it’s time for spring cleaning.  And while I’m cleaning up
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Diffusion of Innovation: Practical Tips for Technology Councils & Standards Orgs

In the 1960s, researcher Everett Rogers published a work called Diffusion of Innovations that aimed to explain how, why, and at what rate new ideas and technology spread through cultures. Nearly half a century later, his research is still the guiding rule across various industries—including the technology space—for predicting and driving technology adoption strategy. Since
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Why Your Professional Association Needs a Strategic Plan…Right Now

What’s an eight-letter word for association management? Strategy. And even though it should be the driving force behind your professional association’s agenda, strategic plans are often lacking in their most basic elements—including the imperative to stay current. Meg Whitman once described the evolution of eBay’s strategic mission in observing that strategy meetings went from being
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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