Mission Accomplished! (Or maybe not…) – Part II

In my last post, I wrote about some business-related issues associations and consortia should consider before they publish a specification. In this post, I’m going to cover the same topic, but from the perspective of looking at some things to consider on the technical side of an organization: Spec Maintenance: As folks start implementing the
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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