Disruptive Standards

When most people think of standards, they think of companies in an industry coming together to address common points of pain or to collaborate on technical specifications that would benefit the entire ecosystem. In other words, traditional standards efforts tend to support the “all boats rise” notion that when standards are developed and adopted, everyone
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CES 2016 Report

Yesterday I spent my day at the events that are held in advance of the floor opening for the Consumer Electronics Show—some research sessions and a keynote by the CEO of Intel. Some interesting things afoot for the world of technology: 1. Farewell to the upgrade cycle. I used to get a new PC every
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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