The Lesson of Llandudno

I went to the beach last week.  That’s nothing new for me—I surf year-round in New Hampshire, sometimes trudging through snow to get to the beach. This beach was a bit farther away from my usual surf spot.  While I was in Africa for the PCI Security Standards Council’s annual Middle East & Africa Forum,
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SEMPO 11th Annual State of Search Industry Report Reveals Rise in Mobile Search and Social Media Advertising

WAKEFIELD, Mass.– Mar. 28, 2017 – SEMPO, the world’s largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, announced today the results of its 2016 State of Search Report, the 11th annual edition. The SEMPO Research Committee will provide a detailed look at the report’s valuable data
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Super Lessons

I know the rest of the country doesn’t want to hear it, but all I’ve watched on TV this week is Super Bowl highlights.  I’ve watched the replay of the game.  I’ve watched the NFL films featuring the mic’d up players.  And I’ve watched endless post-game analysis. And I learned quite a bit. Sure, some
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Virtual Connection – Associations Can Succeed at Social Media

How Associations Can Succeed at Social Media—Even with Limited Bandwidth and Resources !   Done well, social media makes all your other objectives easier. Whether your association works to build awareness, create industry standards, provide certification programs, or promote field advancements, connecting with a world of similarly invested constituents will only make your mission easier.  Here’s how to
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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