DAA Produces the Digital Analyst Competency Framework, an Important Industry First

WAKEFIELD, Mass. – April 7, 2015 — The Digital Analytics Association (DAA) announced today that it has completed development of a Digital Analyst Competency Framework, the industry’s first reference compendium of professional skills and performance levels for digital analysts. The Digital Analyst Competencies establish a common standard of performance for digital analysts at three different levels and in two separate tracks, providing organizations and individuals with valuable insight into the skills needed to be successful in a range of professional circumstances.

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Andy Freed
President & CEO

Greg Kohn
Executive Vice President

Bruce Rogers
Founder & Chairman

Terry Lowney
Senior Vice President, COO

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