Partnerships for success driven by world-class association management.


 Resources for Your Professional Association

Are You Receiving the Virtual Connection Newsletter 2013 Association Operations Survey Results
Virtual Connection Newsletter Archive
The 4 Ps of Starting a New Association

4 Ps of Starting a New Association:
If you are looking for advice on how to start an association from a seasoned veteran in the space, we’re here to help. In this free white paper, we take our professional association management secrets and turn them into actionable insights that will help you build a foundation for long-term success. Starting an industry or technology association, technical standards group, alliance or consortium has never been so easy.

Leverage Your Marketing and Social Media Efforts

How to Leverage Your Marketing & Social Media Efforts:
Your brand is your connection to your audience. It tells your story and reflects your mission – if you’re managing it properly. Marketing for associations of all shapes and sizes in the association management world has taught us the value of using marketing and social media efforts to their full potential. We have condensed our expertise into 8 simple steps that will drive your technical association to success.

The 7 Habits of Highly Effective Technical Working Groups

7 Habits of Highly Effective Technical Working Groups:
If your industry or technology association utilizes working groups to achieve goals, you may hold the key to success – but need help opening the door. This free guide will help you evaluate your technical working groups while outlining improvement opportunities in key areas including charters and policies, best practices for efficient meetings, technology tools, and more.

7 Tips for Choosing an Effective AMC

7 Tips for Choosing an Effective Association Management Company:
7 tips – that may be all you need in order to learn how to select an appropriate management team for your technology association. After reading this free guide, you’ll be able to pinpoint what type of association management company (AMC) will help you achieve your goals.

10 Strategies for Making the Most of Remote Board Meetings

10 Strategies for Making the Most of Remote Board Meetings:
Are your remote board meetings engaging sessions in which members generate new ideas and strategize about how to grow your association, alliance, or consortium? Or are they long, drawn out calls full of futile updates and awkward silences? Discover 10 strategies that will help you make the most of remote board meetings and keep everyone encouraged and engaged – including setting a time frame, utilizing technology, sending ground rules, and more. You’ll thank us later.

10 Strategies for Association Membership Recruiting and Retention

10 Strategies for Association Membership Recruitment & Retention:
Membership management can be a daunting task, especially since association membership has fallen 25% over the last 25 years. Don’t worry. Our membership recruitment strategies will boost your recruitment and retention, and will allow you to focus on your association’s greatest asset: its members.

The 7 Habits of Successful New Organizations

The First 100 Days: The 7 Habits of Successful New Associations:
Once you know how to start an association, you need to know how to make it successful. If success truly is defined in the first 100 days, we know how to help you make the most of them. Check out 7 habits that define successful new associations to learn about building membership momentum, budget planning and dues structures, help with bylaws and other policies, and more.

10 Reasons Why Associations Fail

10 Reasons Why Associations Fail:
As an association management company, we have seen many successes – and many failures – of associations just like yours. Understanding why associations fail and identifying the mistakes along the way will help you avoid similar pitfalls that may block your road to success. As a result, you’ll be able to lead your group toward a stronger, more accomplished future.

The ABC's of AMCs

The ABCs of AMCs:
Why does YOUR group need an association management company (AMC)? This free guide offers everything you need to know about how to start a trade association, advocacy group, technology consortium, or standards-setting organization. A is for Accounting & Finance, B is for Board Member Support, C is for Critical Mass…

The Dos and Don'ts of Outsourcing Back-office Services

The Do’s and Don’ts of Outsourcing Back-Office Services:
After decades of experience in association management, we created a back office outsourcing guide to help you make the best decisions for your organization. Read why specialized skills, increased bandwidth, and cost savings are advantages of outsourcing, and why you shouldn’t forget about web and technology management. Did you know that 80% of associations say they are initially discovered via their websites? This guide to outsourcing back-office services will help you narrow down what you need to focus on right now.

Benefits of Incorporation

The Benefits of Incorporation:
Why does your technology standards group or professional organization need to incorporate? We’ll give you 10 good reasons. Read our free guide on the benefits of incorporating and discover how a formal, corporate structure can improve your professional organization, technology association, or standards-setting consortium. Liability protection, taxes, and intellectual property are just a few of the advantages of incorporating your entity.

5 Technology Standards Every Association CIO Should Now

5 Technology Standards Every Association CIO Should Know:
Emerging technology standards can make or break your association’s core operations. Are you up to date? This guide is required reading for any leader whose technology association accepts payment cards, is interested in responsive web design, or aims to capture leads at events and trade shows.

The 10 Commandments of Association Boards

The 10 Commandments of Association Boards:
The leadership of your professional organization sets the tone for your success. Is your organization’s board of directors obeying these commandments? Keep reading to find out the 10 most effective ways to improve your board’s performance to best serve your organization’s needs. Virtual, Inc. has had years of experience helping Board of Directors and BOAs for technology associations and industry standards groups, and now we’re sharing our secrets with you.

Building a Successful Association, Alliance or Consortium Building a Successful Association, Alliance or Consortium
Making Your Technical Working Group Work Growing a Successful Technical Association, Alliance or Consortium

How Associations Can Succeed on Social Media 
Done well, social media makes all your other objectives easier. Whether  your association works to build awareness, create industry standards, provide certification programs, or promote field advancements, connecting with a world of similarly invested constituents will only make your mission easier.  Read the Article

Association Management Blog

Q&A with Jessica Jimenez, Staff Accountant at Virtual What do you do at Virtual? I work on the Finance and Accounting team at Virtual. As a staff accountant, I handle accounts payable process for [...]

Every year we have a handful of clients that conduct searches for Executive Directors. I’m often involved in those processes as a search committee member or key player on the search. As I’ve watched s [...]

It’s the common pining of many Boards of Directors: They want to be focused more strategically, but struggle to get out of the weeds of operational or tactical matters. One effective way to achieve th [...]

My 10th birthday was a good time. The Yankees had just won the 1978 World Series behind the bat of my hero at the time, Reggie Jackson. Presents no doubt centered on slot cars. And I’m sure I got a Ca [...]

Q&A with Sheila McDonnell, Business Development Program Manager at Virtual 1) WHAT DO YOU DO AT VIRTUAL? I manage the company’s business development, which includes introducing new prospects to th [...]


Andy Freed
Chief Executive Officer
Phone: 1.781.876.6205

Bruce Rogers
Founder & Chairman
Phone: 1.781.876.6209

Newsletter Signup

Newsletter Signup