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Marketing Manager

At Virtual, we handle the details of association business operations so that our clients can focus on the big picture. We’re the first association management company to apply advanced technology, industry best practices and efficient staffing solutions to running operations with the same modern discipline as for-profit businesses. We specialize in managing the operations of associations with annual budgets of up to $25 million that frequently lack the staff, resources, technology and expertise to fully realize their market vision.

We’ve essentially re-engineered the time-honored – but too frequently old-fashioned – practice of association management to meet the demands of our increasingly global and competitive society. We’ve helped dozens of organizations grow membership and revenue, cut operating expenses and achieve greater success. We are seeking a part-time Marketing Manager to join our team in Wakefield, MA.

Reporting to the Vice President of Communications, the Marketing Manager will manage and execute marketing programs and communications for global clients of Virtual.

Responsibilities:

  • Works effectively with global association’s marketing committee and working groups; helps to drive consensus on marketing programs and projects
  • In conjunction with clients’ marketing leadership, develops, tracks and implements marketing plans and projects
  • Develops and executes marketing promotions to increase clients’ membership roster and supports outreach strategies
  • Works with clients’ marketing committee to build and execute partner and liaison relationships and activities
  • Supports and attends clients’ face-to-face member meetings
  • Promotes clients’ brand consistently across all communications vehicles
  • Researches, writes and/or edits marketing copy, web content, e-promotions, slide presentations, scripts and white papers; coordinates distribution and approval
  • Works with designers and vendors to develop outstanding and creative collateral, slide presentations, e-marketing promotions and other business-building tools
  • Manages collateral life cycle with third-party vendors
  • Researches speaking engagement opportunities; evaluates and ranks incoming speaking requests
  • Manages clients’ speakers’ bureau; matches speaking opportunities with appropriate speakers
  • Evaluates event and tradeshow co-marketing opportunities; markets global conferences and tradeshows for client to drive attendance
  • Manages clients’ webcast program; coordinates webcast speakers; writes presentations and scripts; liaises with webcast vendor
  • Assists with social media outreach via Facebook, LinkedIn and Twitter

Qualifications

  • Bachelor’s degree in marketing, business, communications or a related field; Master’s degree a plus
  • 7-10 years management experience in marketing programs, product marketing or communications, preferably in the technology field; Association management experience a plus
  • Ability to perform at management and execution level
  • Outstanding written and verbal communication ability; marketing writing samples required
  • Strong attention to detail
  • Experience using social media such as LinkedIn, Facebook and Twitter for public relations and marketing outreach
  • Proven interest in marketing new technologies, particularly in mobile industry, to early adopters
  • Proven ability to work in fast-paced, client-facing environment
  • Track record of managing multiple projects simultaneously with competing deadlines
  • Ability to operate independently in a fast-paced, dynamic, rapidly-growing and changing environment
  • Experience writing for non-native English speakers and a global audience
  • International and domestic travel required
  • High level of organization, computer skills and the ability to learn and apply technologies in day-to-day work; proficiency in MS Word, Excel and PowerPoint required; HTML knowledge a plus

We work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To Apply:
Candidates seeking an exciting new opportunity to grow both personally and professionally are encouraged to submit their resume, along with cover letter and salary requirements, to careers@virtualmgmt.com. Please include “Marketing Manager” in the subject line.

Virtual, Inc. is an Equal Opportunity Employer