Partnerships for success driven by world-class association management.

Virtual is the leading technology-focused association management company, combining advanced systems, industry best practices and innovation to give smaller and mid-sized associations world class business operations. We work with technology-industry trade associations, standard-setting organizations, industry alliances, professional societies, consortia and forums, providing the full gamut of operational services from strategic counsel to back-office operations. We can help make your group more successful – and do it faster than you can on your own.

Association Management Blog

Upsides include cost savings and a much broader talent pool; challenges include time management oversight, coordinating communication, long-distance IT support. If your association is in hiring mode, [...]

One of our core values at Virtual is “Have fun.” Well, I’m a big believer that fun (and creativity) can be found in even the most mundane of places. Like an out-of-office message. For the past few yea [...]

It’s been over 15 years since Malcom Gladwell wrote “The Tipping Point.” Gladwell defined the tipping point as “the moment of critical mass, the threshold, the boiling point.” [...]

Real Clients. Real Results.

Challenge

CXPA’s founders knew that they were onto something. They had identified a space in need of an association and had ideas on how to make it all come together, but needed help turning their vision into a reality.

Solutions

Virtual conceptualized and helped launch the professional association, providing guidance on membership structure, core benefits, marketing and brand identity.

Results

CXPA has become the premier networking and education source for customer experience professionals, with 1,000 members in the first year and a number of successful programs.

How we helped other associations

starting an association

association marketing and social media

free association advice

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Recognition