Partnerships for success driven by world-class association management.

Virtual is the first association management company to combine advanced technology, industry best practices and innovation to give small and mid-sized associations world-class business operations. Virtual provides strategic counsel to your Board, manages back-office operations and does everything in between. We can make your association more successful – and do it faster than you can on your own. Learn about how we transform trade associations, standard-setting organizations, industry alliances, professional societies, consortia and forums, advocacy groups, online communities and more.

Association Management Blog

One of my favorite urban legends (actually a true story) concerns my business partner’s next-door neighbor’s teenage daughter and the quiet “little party” she planned to have while her parents were out of town. Now, bear in mind that the pa [...]

New organizations have an energy, an excitement, related to a new technology that has the promise to open up new global markets and significantly change or enhance the way companies or individuals use technology-based products or services. [...]

I’ve written before about how Boards need to be willing to drop bad members from the Board. Deadwood can kill a Board.  But what makes a good Board member? Think QUICK.  [...]

Real Clients. Real Results.

Challenge

CXPA’s founders knew that they were onto something. They had identified a space in need of an association and had ideas on how to make it all come together, but needed help turning their vision into a reality.

Solutions

Virtual conceptualized and helped launch the professional association, providing guidance on membership structure, core benefits, marketing and brand identity.

Results

CXPA has become the premier networking and education source for customer experience professionals, with 1,000 members in the first year and a number of successful programs.

How we helped other associations

free association advice

Building a Successful Association

Learn From Us

Browse our resources

Recognition