Partnerships for success driven by world-class association management.

Virtual is the leading technology-focused association management company, combining advanced systems, industry best practices and innovation to give smaller and mid-sized associations world class business operations. We work with technology-industry trade associations, standard-setting organizations, industry alliances, professional societies, consortia and forums, providing the full gamut of operational services from strategic counsel to back office operations. We can help make your group more successful – and do it faster than you can on your own.

Association Management Blog

There was a front page article in the New York Times recently about the culture at Amazon.com.  I don’t know how much of it is true. The Times makes a compelling case. Jeff Bezos makes a compelling rebuttal.  This much I do know, for a cust [...]

Technical working groups/consortia play a crucial role in the technology standards arena, but TWG progress isn’t always what it could be. The lack of strong leadership and clear procedure often makes it difficult for busy volunteers (spread [...]

If you manage an association or standard-setting organization, there’s a good chance your governing board is dispersed across the country—or even across the globe. After all, most association board members are simultaneously leading separat [...]

Real Clients. Real Results.

Challenge

CXPA’s founders knew that they were onto something. They had identified a space in need of an association and had ideas on how to make it all come together, but needed help turning their vision into a reality.

Solutions

Virtual conceptualized and helped launch the professional association, providing guidance on membership structure, core benefits, marketing and brand identity.

Results

CXPA has become the premier networking and education source for customer experience professionals, with 1,000 members in the first year and a number of successful programs.

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