Partnerships for success driven by world-class association management.

Virtual is the leading technology-focused association management company, combining advanced systems, industry best practices and innovation to give smaller and mid-sized associations world class business operations. We work with technology-industry trade associations, standard-setting organizations, industry alliances, professional societies, consortia and forums, providing the full gamut of operational services from strategic counsel to back office operations. We can help make your group more successful – and do it faster than you can on your own.

Association Management Blog

Once in a while we encounter an organization with a structured leadership succession process that makes no sense except, perhaps, to the founders who concocted it. I like to call this the lockstep board leadership succession model. [...]

For over a decade, I have been attending standards and technology-focused events sponsored by client associations as well as forums hosted by venerable U.S. and global standards-focused organizations. These meetings are by and large fairly [...]

One of the best things about having a great staff is that I find that I’m wrong more than I’m right. Often I have a belief about something, but my team has better information. One great example of that was recently when we were working on a [...]

Real Clients. Real Results.

Challenge

CXPA’s founders knew that they were onto something. They had identified a space in need of an association and had ideas on how to make it all come together, but needed help turning their vision into a reality.

Solutions

Virtual conceptualized and helped launch the professional association, providing guidance on membership structure, core benefits, marketing and brand identity.

Results

CXPA has become the premier networking and education source for customer experience professionals, with 1,000 members in the first year and a number of successful programs.

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