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We finished the structure phase… How do we get the word out? Creating an effective launch for maximum visibility

Posted by Andy Freed


You only have one chance to make a first impression. That’s why an effective launch strategy is so critical for an organization. Here are a few rules of thumb for an effective launch. 1) Don’t launch until you are ready. I’ve seen countless organizations launch before they’re ready to handle inbound web inquiries, still having [...]

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CXPA’s founders knew that they were onto something. They had identified a space in need of an association and had ideas on how to make it all come together, but needed help turning their vision into a reality.

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Virtual conceptualized and helped launch the professional association, providing guidance on membership structure, core benefits, marketing and brand identity.

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CXPA has become the premier networking and education source for customer experience professionals, with 1,000 members in the first year and a number of successful programs.

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