Partnerships for success driven by world-class association management.

Virtual is the first association management company to combine advanced technology, industry best practices and innovation to give small and mid-sized associations world-class business operations. Virtual provides strategic counsel to your Board, manages back-office operations and does everything in between. We can make your association more successful – and do it faster than you can on your own. Learn about how we transform trade associations, standard-setting organizations, industry alliances, professional societies, consortia and forums, advocacy groups, online communities and more.

Association Management Blog

The legendary Augusta National Golf Club is home to the annual Masters Golf Tournament, and it’s one of the finest golf courses in the world. But beyond the club’s reputation for world-class golf, it’s also one of the world’s most exclusive [...]

Andy Warhol famously said that in the future everyone will have fifteen minutes of fame.  Nowadays, it seems like in the future everyone can aspire to fifteen minutes of privacy.  And whether it’s illicit photos of Kate Upton showing up onl [...]

The “bad” Board member. Every Board has one. Just say their name and people roll their eyes.   This person exists on nearly every Board, but takes on different forms.  Sometimes it’s a person who is intentionally disrupting the group’s acti [...]

Real Clients. Real Results.

Challenge

CXPA’s founders knew that they were onto something. They had identified a space in need of an association and had ideas on how to make it all come together, but needed help turning their vision into a reality.

Solutions

Virtual conceptualized and helped launch the professional association, providing guidance on membership structure, core benefits, marketing and brand identity.

Results

CXPA has become the premier networking and education source for customer experience professionals, with 1,000 members in the first year and a number of successful programs.

How we helped other associations





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Recognition