Partnerships for success driven by world-class association management.

Virtual is the first association management company to combine advanced technology, industry best practices and innovation to give small and mid-sized associations world-class business operations. Virtual provides strategic counsel to your Board, manages back-office operations and does everything in between. We can make your association more successful – and do it faster than you can on your own. Learn about how we transform trade associations, standard-setting organizations, industry alliances, professional societies, consortia and forums, advocacy groups, online communities and more.

Association Management Blog

Ever really think about the agenda for a meeting? Often, agendas aren’t created with a lot of thought, they’re just a list of things that an association or consortium needs to cover in its meeting. But a properly structured agenda can be th [...]

You’re right, that title seems really counterintuitive. Let’s be honest, it’s really never a good idea to frustrate your members. Ever. But a recent experience on my home front brought that concept to mind. Let me explain.  [...]

Are your in-person board meetings the ideal environment for your directors to do their email? (Or, worse, play the latest Angry Birds release?) Does your Board struggle to be conversational around critical or strategic topics? While every b [...]

Real Clients. Real Results.

Challenge

CXPA’s founders knew that they were onto something. They had identified a space in need of an association and had ideas on how to make it all come together, but needed help turning their vision into a reality.

Solutions

Virtual conceptualized and helped launch the professional association, providing guidance on membership structure, core benefits, marketing and brand identity.

Results

CXPA has become the premier networking and education source for customer experience professionals, with 1,000 members in the first year and a number of successful programs.

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