Partnerships for success driven by world-class association management.

Virtual is the first association management company to combine advanced technology, industry best practices and innovation to give small and mid-sized associations world-class business operations. Virtual provides strategic counsel to your Board, manages back-office operations and does everything in between. We can make your association more successful – and do it faster than you can on your own. Learn about how we transform trade associations, standard-setting organizations, industry alliances, professional societies, consortia and forums, advocacy groups, online communities and more.

Association Management Blog

One of the best things about having a great staff is that I find that I’m wrong more than I’m right. Often I have a belief about something, but my team has better information. One great example of that was recently when we were working on a [...]

After more than nine feet of snow in Boston, I saw something I haven’t seen a while this week. My lawn. And it wasn’t a pretty sight. All that snow brought gravel, matted leaves, trash and who knows what else on to my property.  [...]

Technology associations based on standards efforts share many common goals and challenges.  Over the years, through the shared experiences of literally hundreds of such efforts, a set of best practices has emerged, including strategies on: [...]

Real Clients. Real Results.

Challenge

CXPA’s founders knew that they were onto something. They had identified a space in need of an association and had ideas on how to make it all come together, but needed help turning their vision into a reality.

Solutions

Virtual conceptualized and helped launch the professional association, providing guidance on membership structure, core benefits, marketing and brand identity.

Results

CXPA has become the premier networking and education source for customer experience professionals, with 1,000 members in the first year and a number of successful programs.

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